I recently had a great conversation with Jason Pamental of (add)ventures that led to an interesting concept that I have been toying with in my mind over the last few years. This concept dubbed ‘living it’ is something I find to be very common among those of us in the ‘creative’ industry. So what is it? Well…
It’s the feeling you get after noticing that you analyze and critique every advertisement you encounter throughout the day.
It’s the wondering how certain commercials appear on TV when they don’t have anything to do with the product.
This list could go on and on, but ultimately, it comes down to actually caring about what you do. The ability to communicate a message effectively though design is nothing less than a gift.
So here I stand, as a young professional entering an industry that combines skills that have been practiced for years with the technology that now surrounds us in everyday life, I can honestly say it’s a great place to be.
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